For over 35+ years, Nirvik has been a proven leader and trusted advisor in the marketing and advertising industry, developing some of the world’s most iconic brands, transforming marketing models for success in a digital - first world and helping organisations become customer centric that helps drive growth.
Till 2024, he has been Global Chief Operating Officer and President International Markets of Grey Group, which is part of the WPP Group. In this role, oversees all operation of Grey Group in Europe, Latin America, Middle East, Africa and Asia Pacific (35 offices / 3500 people). He has worked across five continents and various industry sectors and categories.
He has led several acquisitions done by the Grey Group in China, India, South Korea, Thailand, UAE, UK and South Africa. These acquisitions range from E- Commerce to Data, Shopper Marketing and Martech companies.
He began his career with Lipton India, a Unilever company. After 3 years – he moved to advertising and marketing communications. He was appointed CEO of Grey Group India at the age of 33 and led its transformation. Nirvik became Chief Operating Officer of Grey South Asia in 1997, expanding the network’s reach to Sri Lanka, Pakistan, and Bangladesh and then appointed Chairman and CEO of Asia Pacific in 2010 and relocated to Singapore. In 2019, he was named Global COO and President International Markets.
Apart from his operating roles, Nirvik has served on various boards
- In 2024, he joined Hype Luxury (the World’s largest aggregator in Luxury Mobility) as Chairman.
- In 2013, he joined the board of Shoppers Stop, the leading $800 mn market cap retail company, where he chaired the NRC. He is currently a Non- Executive Director.
- In 2020 Campaign Magazine named him as the Best Advertising CEO, Asia Pacific. The Internationalist – NYC -nominated him onto their 2014 Agency Innovators’ list, and the Advertising Club Calcutta inducted him to their “Hall of Fame” in honour of his contribution to the Communications Industry in India.
- He has been awarded India’s Bharat Nirman Rattan Award for outstanding individual achievements and distinguished services by the National Integration and Economic Council. In 2018, was awarded India’s ‘Hind Rattan Award’ for influence / service to India by an NRI.
- After schooling at St Lawrence, Sanawar, he completed his initial degree from Calcutta University in 1985. Nirvik has attended Leadership and Executive programmes at both Harvard University and at Singularity University in Silicon Valley.