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Area Business Manager (Channel Sales)

Job Location: Madhya Pradesh


Job Description

The ABM will ensure achievement of primary and secondary sales targets in line with growth plans across all product segments in the territory by effectively developing & managing his/her team. Among others,KRAs will include:

  1. To implement the Sales Strategy as per various RTM and categories. To identify, conceive and deliver special initiative strategies in the assigned geography.
  2. To achieve agreed sales, profit and collection targets for the assigned geography
  3. To optimize product mix in line with channel strategies and identify new business opportunities to create long term sustainable pipeline.
  4. To create distribution blue print, identify weak links , fill up gaps and ensure efficient distributor management through regional teams.
  5. To implement proper field working as per defined WOWs and analyse gaps for further efficient operations on regular basis. Drive teams towards CVP based selling and manage Premium Positioning of Brand in market.
  6. Lead and motivate team to deliver aggressive growth plans and & monitor their performance.
  7. Develop short and Mid term Business plan for assigned geography on agreed matrix along with regional head and support the geography in delivering the agreed plans.
  8. To provide inputs on competitive scenario, Market developments and customer feedback.
  9. Train and develop the team
  • Experience: 12+ years

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