Gulf Superfleet Suraksha Bandhan: A Lifeline for Truckers
29 Aug 2024
Mumbai, India (August 29, 2024) – Gulf Oil, a leading brand in engine lubricants, has once again demonstrated its unwavering commitment to the well-being of the Indian trucking community through its 6th season of Gulf Superfleet Suraksha Bandhan. This year, the initiative focused on providing clean drinking water to truckers, a critical need often overlooked due to their nomadic lifestyle.
In a nationwide campaign, Gulf Oil organized events in 15 different cities across India, transforming transport nagars into festive hubs of activity. The events featured engaging games, music, and celebrity appearances, creating a memorable experience for the truckers.
At the heart of the campaign was the distribution of 16,000 water purifiers. Recognizing the challenges faced by truckers in accessing clean drinking water while on the road, Gulf Superfleet aimed to address this pressing issue and ensure their safety and well-being.
The whole campaign was led by 98.3 Mirchi. The campaign was amplified through a robust digital and on-air presence. Mirchi RJs covered the events, creating engaging content that resonated with the trucking community. Additionally, Gulf Oil leveraged their social media platforms along with 50 other influencers to share the initiative's impact and encourage participation.
Mr. Ravi Chawla, Managing Director & Chief Executive Officer of Gulf Oil Lubricants India, expressed his satisfaction with the campaign's success. "Suraksha Bandhan is more than just a CSR initiative; it's a reflection of our deep-rooted commitment to the trucking community. By providing clean drinking water, we aim to make their journeys safer and more comfortable," he said.
Mirchi VP Business Director Akshay Oberoi, Mirchi also shared how this campaign impacted him, "We at Mirchi are thrilled to partner with Gulf Oil on Gulf Superfleet Suraksha Bandhan initiative. It's a fantastic opportunity to use our platform to highlight the challenges faced by truckers and to support their well-being. The response from the trucking community has been overwhelming, and we're proud to be a part of this meaningful campaign and truly stood by our moto of mirchi sunne waale always khush."
The campaign's impact was evident in the gratitude and enthusiasm displayed by the truckers who received the water purifiers. Their positive feedback reinforced Gulf Oil’s belief in the importance of this initiative.
As Suraksha Bandhan continues to evolve, Gulf Oil remains dedicated to identifying and addressing the pressing needs of the trucking community. Through its unwavering commitment to social responsibility, Gulf Oil is making a tangible difference in the lives of countless truckers across India.
