Gulf Oil Teams Up with Indian Cricketer Smriti Mandhana to launch 'Insta Zoom' Campaign
30 Oct 2023
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Gulf Oil Lubricants, a leading Indian lubricant manufacturer, launched a campaign for the Pride Scooter Plus, featuring cricketing sensation Smriti Mandhana. This campaign seeks to effectively promote the product while also portraying Gulf as a brand with a human touch, addressing real-life needs with a touch of humor.
At the heart of the campaign lies the enticing value proposition of 'Insta Zoom' offered by the Pride Scooter Plus. Gulf Oil Lubricants has astutely recognized the need for speed and efficiency in our fast-paced lives, resonating with a wide audience and making the product instantly relatable. Mandhana's popularity, the girl-next-door persona, and influence cut across demographics, allowed Gulf to reach a diverse audience. Her association with the campaign not only lends credibility but also adds a personal touch that resonates with consumers.
Amit Gheji, Head of Marketing at Gulf Oil Lubricants, shared his perspective on this campaign, stating, "The Pride Scooter Plus campaign highlights Gulf Oil Lubricants' unwavering commitment to delivering superlative products and experiences to our valued customers. This campaign serves as a testament to our capacity to comprehend and address tangible needs while ensuring the content remains engaging and relatable. We take pride in our collaboration with Smriti Mandhana, leveraging her immense star power to connect with a diverse audience."
Gulf engaged influencers in the pre-launch phase to generate significant buzz. The placement of influencers holding placards with the question, "Smriti aapka scooter milega kya?" not only piqued curiosity but also created a sense of anticipation among the audience. This approach humanised the campaign and engaged potential customers in a relatable manner. The campaign has received 40Mn+ impressions till date.
The campaign's film highlights Gulf as a brand that comprehends and addresses real-life issues, a quality that deeply connects with consumers. The incorporation of humor added a touch of familiarity, making the campaign endearing and memorable.
Gulf's campaign for the Pride Scooter Plus is a seamless fusion of a compelling value proposition with the star power of Smriti Mandhana which enabled Gulf to capture the hearts and minds of a diverse and discerning audience. With this campaign, Gulf not only showcased the Pride Scooter Plus but also solidified its position as a brand that comprehends and addresses real-world needs with a distinctly human touch.
The brand campaign film will run on digital platforms such as YouTube, Facebook, and Instagram.
Watch the video here: https://www.instagram.com/reel/Cy8OYGTti8C/?igshid=MzRlODBiNWFlZA
About GOLIL:
Gulf Oil Lubricants India Limited (GOLIL), part of Hinduja Group and Gulf Oil International, is one of the leading players in the lubricant market in India and has a top 2 / 3 position in key segments amongst the private sector brands. GOLIL has a wide range of world class-leading products in the automotive and industrial lubricants space catering to B2B and B2C segments with a growing distribution network. The brand has tie-ups with over 30 leading OEM's and a leader in the direct sales network to industrial, infrastructure and institutional customers, and exports to over 25 countries. Along with automotive and industrial lubricants, greases, we have a growing share in the 2-wheeler batteries segment. In India, we have a strong manufacturing and R&D bases with two plants in Silvassa and Ennore, Chennai. The brand is working towards being future-ready to offer additional mobility solutions and has recently tied up with Indra Technologies- UK based charger/mobility company and ElectreeFi, an EV SaaS provider to drive the change.
Today, globally the Gulf brand is present in more than 100 countries across five continents. The Gulf Oil International Group's core business is manufacturing and marketing an extensive range of over 400 performance lubricants and associated products for all market segments.
Gulf enjoys a strong brand recall built through association with brand ambassadors like Mahendra Singh Dhoni, Hardik Pandya, Smriti Mandhana, Chennai Super Kings coupled with global sporting partnerships like Williams Racing etc.
